Prior research has affirmed the importance of direct marketing in various nonprofit industries, yet little guidance has been offered as to selection of those direct marketing methods that have significant effects on actual performance. This research investigates the effects of direct marketing on multiple measures of performance in the nonprofit arts industry. The results suggest that direct ma...

Charities frequently rely on professional solicitors whose commissions exceed half of total donations. To understand this practice, we propose a principal-agent model in which the charity optimally offers a higher commission to a more “efficient” solicitor, raising the price of giving significantly. Outsourcing is, therefore, profitable for the charity only if giving is very price-inelastic. Th...

The organisation-public relationship paradigm has frequently referenced Kelly’s (2001) stewardship strategies as possible methods for strengthening relationships with stakeholders; however, there have been no attempts to measure stewardship. A mailed survey of individual donors (n = 1,706) and fundraising team members (n = 124) at three non-profit hospitals asked participants to evaluate their ...

BACKGROUND There is preliminary evidence that mobile health (mHealth) apps are feasible, attractive, and an effective platform for the creation of self-management tools for persons living with HIV (PLWH). As a foundation for the current study, we conducted formative research using focus groups, participatory design sessions, and usability evaluation methods to inform the development of a health...

For those who still question the value of new media in public health campaigns, the election of Barack Obama as the 44 president of the United States can be instructive. Obama’s campaign strategy has been heralded for its impressive ability to reach, engage, and inspire supporters. The high level of public involvement was evident in the record numbers of people who volunteered, donated money, a...

Improvements in computer-based technologies can be leveraged to enhance engagement of remote stakeholders with the health needs of a geographically distant community. Three-dimensional (3D) modeling offers a platform to create detailed spatial representations through which stakeholders can experience improvements in shared understanding as well as increased involvement in community health proje...

Ramsey pricing has been proposed in the pharmaceutical industry as a principle to price discriminate among markets while allowing to recover the (fixed) R&D cost. However, such analyses neglect the presence of insurance or the fund raising costs for drug reimbursement. By incorporating these new elements, we aim at providing some building blocks towards an economic theory merging Ramsey pricing...

The internet has become a major tool for communication, training, fundraising, media operations, and recruitment, and these processes often use web forums. This paper presents a model that was built using SentiWordNet, WordNet and NLTK to analyze selected web forums that included radical content. The approaches of the model measure and identify sentiment polarity and affect the intensity of tha...

This paper constructs a technological framework for a “means tied” fund raising platform, which facilitates direct interactive acts of charity for the benefit of homeless individuals with a minimum of administrative overhead. This platform is streamlined for fast cost effective financial transactions to provide targeted financial support for specific homeless persons in near real-time, while en...