Although the marketing literature has extensively studied consumer-brand identification, scholars have not fully explored its well-being benefits. Drawing from social identity approach and bottom-up theory of subjective well-being, we examine how identification can be a source happiness in experiential consumption settings. We conduct two studies to test proposed research model. In Study 1, res...

Recent studies suggest that satisfaction with price affects overall customer satisfaction. In the internet market, customer satisfaction is determined by two separate measures: satisfaction with the pre-purchase experience (e.g. ease of use, selection) and satisfaction with the post-purchase experience (e.g., delivery, order tracking, customer service). Using data collected by a commercial web ...

Modern e-commerce recommendation systems recommend users products through purchase prediction off of historical purchase data. This signal however has limitations as new and long tail products have little to no such signal to exploit. One signal however that influences user purchase behavior, especially in verticals such as fashion, is visual. In this paper we explore how visual similarity and ...

The current study has three main purposes; to investigate the impact of attitude towards celebrity endorsement on purchase intentions, to test the direct effect of religiosity on purchase intentions and finally, examine the religiosity as a moderator on attitude towards celebrity endorsement purchase intentions relationship. Data were collected through online survey. Both Stepwise and Moderated...

Shopping momentum occurs when an initial purchase provides a psychological impulse whose momentum drives the purchase of a second, unrelated product. The most promising theoretical mechanism for shopping momentum comes from Gollwitzer’s (1990) theory of implementation and deliberation mindsets. Under this theory, shopping momentum occurs because the initial purchase moves one from a deliberativ...

Consumers’ online purchase decisions can be affected by both direct and indirect peer influences. Literature has provided empirical evidence about both types of influence when the outcome is binary. However, there is no existing work about how these two types of peer influence impact repeatpurchase of consumers in a certain period of time. In this study, we want to fill such gap by investigatin...

INTRODUCTION The mental health prognosis following a venous thromboembolism in youth has not been investigated comprehensively. Using psychotropic drug purchase as a proxy for mental health status, we investigated this issue in a large cohort of young incident venous thromboembolism patients. METHODS Using Danish nationwide administrative registries from the period 1997-2010, we identified 4,...

BACKGROUND Hemodialysis patients (HD) need to adhere to a complex medication regimen. Because their daily pill burden is one of the highest reported, poor compliance is a major cause of therapeutic failure. The primary aim of this study was to define patterns of medication prescription, intake and documentation among HD patients. METHODS HD patients treated between 2007 and 2009 and assigned ...