This study aimed to test the conceptual model on the causal relationship of motivation and consumption intention. To this end, 390 spectators who were present at the stadium, were randomly selected using stratified random sampling. They voluntarily completed Funk’s Motivation Scale and spectators’ consumption intention questionnaire. Structural Equation findings indicted a significantly positiv...

Sophisticated technological devices have provided an important role in marketing strategies that can be used by companies to make it easier for consumers carry out online shopping activities. The purpose of this study is address the direct or indirect influence on purchase intention actual purchase. This research was conducted examine effect Perceived Benefit, Online Purchase Intention, Actual ...

Given the recent trend of athleisure lifestyle in U.S., this study sought to examine female millennial consumers’ value perceptions for purchasing recycled polyester-made apparel. Using an inductive approach with grounded theory, perceived green (PGV) framework was applied guide data collection through in-depth interviews and analysis. The findings provide theoretical insights sustainable solut...

Abstract Despite the voluminous purchasing power of consumers at base pyramid (BOP), substantial research has not been carried out on their online buying behaviour. This study investigates factors that trigger shopping intention BOP consumers. We conducted semi‐structured in‐depth interviews with 52 respondents from India. Our thematic analysis indicates four perceived benefits and five sacrifi...

Marketers in the rising halal Muslim consumerism must understand their clients’ behavior patterns to compete successfully. The purpose of this paper is analyze impact perceived value, trust, and risk on purchase intention among customers Indonesia. Survey data analysis 253 consumers was evaluated using structural equation modeling scrutinize empirical model fit. results confirm that risk, trust...

the purpose of the present study is to investigate effective factors in making people willing to repurchase sports match tickets online with the approach of extending technology acceptance model. this research is considered applied regarding its purpose, descriptive- survey regarding its method, and is based on structural equation model (sem). the participants are iran's national volleybal...

Rapid online trading expansion and the bloom of internet technologies has raised importance effective product video marketing for retailers. This article developed a model impacts presentations on purchase intention agricultural products. The three research objectives are: to examine impact Fujian consumers’ willingness buy products short economy; explore influencing mechanisms perceived value,...

Full automatic software measurement from conceptual models is now accepted by academics, although take-up of these model-based measurement procedures in practice by software practitioners has been slow. To encourage acceptance in industry, an acceptance model for measurement procedures is proposed, identifying a set of factors that influence perceived usefulness and perceived ease of use when a...

The present study aimed to investigate and identify factors affecting the intention to buy of Islamic Azad University students to foreign brands of clothing among the students of this university in Tehran has been carried out. In which the impact of individual characteristics (unique needs and brand attitude) and normative characteristics of students (normative influence and brand awareness) on...

Most of previous studies either take product knowledge as a moderator, or involve varying degree of product knowledge on the consumers’ perceived evaluation as an influential factor. It is rare to come across research that discusses how both brand image and product knowledge affect purchase intention. Thus, this research has chosen both an intrinsic and an extrinsic product cue─brand image and ...