For over 20 years, researchers in marketing have investigated factors that influence price sensitivity. There is extensive variation in price and promotion sensitivities at all levels of aggregation. Recent empirical work, enabled by advances in data collection and statistical methodology, has advanced our understanding of variation in consumer response to price promotions. Such variation in pa...

The practice of medical tourism depends on successfully informing potential patients about procedure options, treatment facilities, tourism opportunities, travel arrangements, and destination countries. The promotion of medical tourism includes a wide range of marketing materials such as flyers, booklets, and websites. Yet, there is a paucity of knowledge about the dissemination, content, and r...

BACKGROUND Policy discussions concerning pharmaceutical promotion often assume that small promotional items are unlikely to influence prescribing behavior. Our experiment measures whether exposure to these items results in more favorable attitudes toward marketed products and whether policies that restrict pharmaceutical marketing mitigate this effect. METHODS This is a randomized controlled ...

Health center is a health care facility that organizes public efforts and first-rate individual efforts, with more priority on promotional preventive to achieve the highest level of in working area. Quality service something related fulfillment customer expectations / needs, where said be quality when it can provide products services (services) accordance needs customers. This research was an a...

Tuberculosis (TB) is an infectious disease caused by the bacterium Mycobacterium tuberculosis that easily transmitted. These bacteria can attack any organ in body, but they most commonly lungs. According to some research findings, there a link between person's level of knowledge about prevention and management, including pulmonary tuberculosis. Many government efforts have been made eradicate c...

tives have incentives to “oversell” their products. But they also benefit by providing truthful information about their drugs’ benefits. In analyzing the effects of sales and promotion efforts, it is important to consider both the positive and negative aspects of drug marketing. There is a substantial literature in medical journals examining the marketing and promotional efforts of pharmaceutic...