introduction: quality of services extremely depends on how personnel have contact and interaction with the clients. moreover, the personnel’s attitudes and their behaviors with the clients significantly affect clients’ perception of quality of services and consequently influence their satisfaction as well as their absorption to the services of an institution. this study intends to investigate t...

Open refrigerated display cases in supermarkets are prevalent the United States despite being prone to temperature fluctuations. We collaborated with a chain retailer Florida retrofit existing open vegetable doors, and monitored profile over 5 months. Quality evaluations were performed on baby spinach, spring mix, chopped romaine lettuce after storage under simulated closed case conditions. Doo...

introduction: food industry is one of the most important industries in developing countries that has an enormous role in employment, export and value added of the agricultural sector. iran as a developing country has a comparative advantage in food product industries for several reasons such as adequate and cheap raw materials and having several companies in the field of food industries. the fo...

the main purpose of this paper is to develop an effective and efficient promotion mix model and determine the share and value of each of the underlying variables in the promotion mix in accordance with the marketing and promotional goals and strategies of a firm. the review of earlier studies indicate that the promotion mix components such as competitor’s advertisement, public relation budget, ...

In 2005, Chekitan Dev and Don Schultz introduced the customer focused marketing mix (SIVA) in Marketing Management. SIVA was presented as an alternative approach to McCarthy’s classic business orientated marketing mix popularly known as the 4Ps. SIVA and 4Ps are presented here as a complementary mechanisms to shape marketing practice through considering the needs of the customer within the cons...

<p><em>Lampung is in the top ten lowest positive cases of Covid-19 Indonesia from June 2020. Even so, pandemic still affects people's interest buying a house. Amid pressure pandemic, real estate developers must be able to maintain their business continuity through good marketing strategy. The study aims determine strategies carried out by housing during Sukarame, Bandar Lampung. res...