A recent review has suggested that bovine thrombin is not associated with an increased risk of bleeding in surgical populations. In spite of extremely limited evidence available, many valuable resources (e.g. safety surveillance and post-marketing programs, case reports) were excluded in reaching this conclusion. While waiting for the adequately powered, controlled clinical trials to address th...

With the rise of the internet and mobile telephony, many agree that Mobile-Business is the logical next step in the Electronic-Business revolution. Investigation of mobile electronic marketing is essential to ensure both consumers and organisations gain true value from the adoption and consumption of M-Business into their personal and working lives. Marketing to date has primarily focused on un...

In 2008, New York City mandated that all multi-unit restaurants post calorie information in their menu. For managers of multi-unit and stand-alone restaurants, and for policy makers, a pertinent goal might be to monitor the impact of this regulation on consumer conversations. We propose a scalable Bayesian topic model to measure and understand changes in consumer opinion about health (and other...

propranolol, a prototypical b-adrenergic receptor antagonist and atenolol, a cardio-selective b-antagonist are widely used in therapeutic regimens for treatment of hypertensive patients. in iran, several pharmaceutical manufacturers formulate these two b-blockers. as the formulation of a dosage form is essential for the patient's safety and drug efficacy, in this study we aimed to evaluate...

Seven-valent pneumococcal conjugate vaccine (PCV7) introduction and routine pediatric use has substantially reduced the burden of Streptococcus pneumoniae disease worldwide. However, a significant amount of disease burden, due to serotypes not contained in PCV7, still exists globally. A newly recognized serotype, 6C, was until recently, identified and reported as serotype 6A. This review summar...

Retailers have long recognized that some categories aremore important than others in consumers’ store choice decisions. The overall profitability of a store requires careful categorylevel merchandising decisions to draw the most desirable consumers into the store. However, the traditional accounting measure of category profits offers imperfect helpmaking these decisions since it does not take i...

This study analyzed the performance of cabbage marketing in Abia State, Nigeria. Specifically the study sought to: describe socio-economic characteristics of cabbage marketers; identify marketing channels of cabbage; determine marketing cost components of cabbage marketers; determine marketing margins, market share and marketing efficiency of cabbage marketers; and determine socio-economic fact...

During the post-war period, margarine was re-conceptualised as a value-added product with distinct health benefits. This article contextualises the advertising of margarine as a healthy food, focusing on Unilever's Flora brand as an important case study in legitimising the emergent role of disease prevention as a marketing tool. It uses the methodology of visual culture to examine how advertisi...