Purpose – Social network sites have been widely adopted by politicians in the last election campaigns. To increase the effectiveness of these campaigns the potential electorate is to be identified, as targeted ads are much more effective than non-targeted ads. Therefore, the purpose of this paper is to propose and implement a new methodology for automatic prediction of political orientation of ...

Mother is considered as the first teacher in the life of a child and it is anticipated that mother’s education level may have some influence on the personality of a child. Therefore, the present investigation was intended to study the impact of maternal education on the value pattern of adolescents. The study was conducted on senior secondary school students of the age group of 15-18 years of H...

In a memorable essay some 16 years ago Melvyn Goldstein demonstrated the value for students of Tibet of studying popular street songs. His account of pre-1959 Lhasa presented popular quatrains as a vehicle used by Tibetans in the capital to satirise the élite and to convey veiled political opinions, living as they did under a regime where open political dissent or ridicule would have been dange...

Purpose – This study sets out to make in-depth comparisons between major political campaigns in the UK and Taiwan, and generate contemporary insights into the creative development process, the working relationships between campaign managers and professional agencies, and the “spin doctor” phenomenon, all through the eyes of very senior professionals. Design/methodology/approach – Material gathe...