This study compares the news coverage of election campaigns in three Swedish newspapers at the time of the 2002 national election and three U.S. newspapers at the time of the 2004 presidential election. The results from the content analysis show that the metaframe of politics as a strategic game was more common in the U.S. newspapers, while the metaframe of politics as issues was more common in...

This study focuses on the online campaigning of presidential candidates during the 2004 US presidential campaign. A random sample of the front pages of the websites and weblogs (‘‘blogs’’) of George W. Bush and John Kerry was collected between Labor Day and Election Day 2004. These pages were analyzed in order to examine both candidate blogs and websites in terms of online fundraising, hyperlin...

The eradication of poliomyelitis in Cuba, for which effective vaccines had to be acquired, is reviewed in this article. The strategy for eradication was based on mass immunization campaigns for the annual delivery of two doses of trivalent Sabin oral poliovirus vaccine (OPV). Except during the first campaign in 1962, the ages of the children for immunization were determined through national ser...

Social policy matters have long been considered women's issues. Extant research has documented a strong link between gender and the policies of the welfare state in the legislative, executive and electoral arenas. Yet what determines the strength of this association has largely been left unexplored. Drawing on tokenism theory, this article proposes gender diversity at the group level as a key e...

Over the past decade, digital and mobile media have significantly changed the system of political communication in Brazil. An increasing number of Brazilian candidates have begun to use websites and social networking applications as an integral part of their overall campaign efforts. To explore how these "new" media tools are used at all levels of campaigns for national office, we built an orig...

Literature suggests that 'negative advertising' is an effective way to encourage behavioral changes, but it has enjoyed limited use in public health media campaigns. However, as public health increasingly focuses on non-communicable disease prevention, negative advertising could be more widely applied. This analysis considers an illustrative case from tobacco control. Relying on internal tobacc...

Facebook posts, YouTube videos, tweets and wooing political bloggers have become standard practice in marketing political campaigns. Research has demonstrated the effect of new media on a host of politically-related behavior, including political participation, knowledge acquisition, group formation and self-efficacy. Yet, issues related to media trust, media performance and candidate evaluation...