Medical professionals nowadays need to acquire the respective information bring about a considerable improvement in understanding of role being played by social media distributing their knowledge among target readers, especially active online users. The objectives this study are explore aspect medical sharing on platforms so that benefits, challenges and regulations associated with advanced tec...

As the Internet grows rapidly, how online media can be best utilized for advertising purposes increases its importance. Based on the Elaboration Likelihood Model (ELM), this research incorporates consumers’ goal-directedness for Web navigation as an important moderator influencing the success of online advertising strategies. Using the lab experiment approach, results of this research not only ...

The uptake of online media in election campaigning is leading to speculations about the transformation of politics and cyber-democracy. Politicians running for seats in Parliament are increasingly using online media to disseminate information to potential voters and building dynamic, online communities. Drawing on an online survey of the Facebook networks of the two top candidates running for s...

Musicologists and sociologists have long been interested in patterns of music consumption and their relation to socioeconomic status. In particular, the Omnivore Thesis examines the relationship between these variables and the diversity of music a person consumes. Using data from social media users of Last.fm and Twitter, we design and evaluate a measure that reasonably captures diversity of mu...

There is a large body of research on the topic of political communication in traditional media and in online media. Since President Obama has made use of new forms of participation and interaction in politics via digital media during his election period, the question about a potential media bias is discussed more than ever. Political topics in online participation processes such as the 'Open fo...

We study the antecedents to tie formation on an enterprise social media platform implemented to support cross-boundary connections. Research has produced mixed findings regarding the role of social media in cultivating bridging vs. closed networks. We examine the tie formation patterns of 1,386 enterprise social media users over a two-year period. We first find that users tend to form ties via ...

Distance and online education is increasing in importance in the offerings of many universities. As this occurs, instructors are developing ways to use new media to support traditional teaching practices. This is an important effort, as online education is still viewed with a degree of skepticism by some. By successfully transferring accepted teaching practice into online education, instructors...

Electronic social media offers new opportunities for informal communication in written language, while at the same time, providing new datasets that allow researchers to document dialect variation from records of natural communication among millions of individuals. The unprecedented scale of this data enables the application of quantitative methods to automatically discover the lexical variable...