This paper studies the need to integrate trust and Technology acceptance model (TAM) to understand the behaviour intention of the customer to use mobile banking. The present study focuses through literature review on trust related antecedents and technology related constructs and its influence on customer decision. It covers disposition to trust, institution-based trust, cognitive-base trust, s...

electronic banking has many benefits for government, banks’ stakeholders and customers. many banks in many countries such as iran increasingly develop their infrastructures to provide e-banking services. also, there are many researches that have been conducted to explain how we can encourage people to use e-banking services. in this paper, we explore the effects of various factors on both custo...

classifying customers using data mining algorithms, enables banks to keep old customers loyality while attracting new ones. using decision tree as a data mining technique, we can optimize customer classification provided that the appropriate decision tree is selected. in this article we have presented an appropriate model to classify customers who use internet banking service. the model is deve...

Online banking has emerged as one of the most profitable e-commerce applications over the last decade. This study investigates which factors affect the adoption of Online banking in Isfahan province of Iran. We developed a theoretical model based on the Technology Acceptance Model (TAM) with theory of planned behavior (TPB) model. We designed a questionnaire and used it to survey a randomly sel...

nowadays, internet technology provides an opportunity for banks and financial institutions to take advantages in dynamic and competitive turbulent environment in their favor. in addition, considering the importance and status of internet banking and growing trend of it in the country in recent years, now banks and financial institutions have found that maintaining status and effective developme...