Trust investigation in B2C E-commerce is usually based on analyzing relative compositions of B2C E-commerce, and mainly focuses on direct perceived trust of consumers. But in real B2C E-commerce, recommended trust of mature consumer is an important channel to enhance trust for a new consumer. A recommended trust evaluation method in B2C E-commerce is proposed based on fuzzy analytic hierarchy p...

In the age of information explosion, Internet facilitates product searching and collecting much more convenient for users. However, it is time-consuming and exhausting for users to deal with large amounts of product information. In response, various recommendation approaches have been developed to recommend products that match users’ preferences and requirements. In addition to the well-known c...

This chapter introduces trust modeling and trust management as a means of managing trust in digital systems. Transforming from a social concept of trust to a digital concept, trust modeling and management help in designing and implementing a trustworthy digital system, especially in emerging distributed systems. Furthermore, the authors hope that understanding the current challenges, solutions ...

We will examine in this paper three crucial aspects of trust dynamics: a) How A's trusting B and relying on it in situation can actually (objectively) in unce B's trustworthiness within . Either trust is a self-ful lling prophecy that modi es the probability of the predicted event; or it is a self-defeating strategy by negatively in uencing the events. And also how A can be aware of and take in...

OBJECTIVES This study was conducted to investigate the effect of trust on work stress. Trust can be classified into three dimensions; social trust, institutional trust, and trust in others. The relationship between work stress and trust is regarded as having three components. First, trust has an influence on work stressors as an antecedent variable; secondly, trust modifies the effect of the va...

Purpose – The purpose of this paper is to develop a context dependent, multi perspective multilevel trust measurement instrument to measure supply chain members’ trust. Design/methodology/approach – Since trust is a context dependent phenomenon and the level of trust between partners cannot be measured easily, a conceptual framework is developed to measure supply chain partners’ trust from risk...

Trust transfer is a common technique employed in trust management systems to establish relationships between parties that are strangers. It is also well known that trust is not always transferable. That is, given an existing trust relationship, it may or may not be possible to derive new trust from it. In particular, it is not known under which constraints trust is transferable. In this paper w...

lack of trust is one of the key bottle necks in e-commerce development. nowadays many advanced technologies are trying to address the trust issues in e-commerce. one among them suggests using suitable user interfaces. this paper investigates the functionality and capabilities of 3d graphical user interfaces in regard to trust building in the customers of next generation of b2c e-commerce websit...