Objectives of the Study The aim of the research is to define and assess the importance of the factors that influence online shoppers’ choices of merchants. The previous literature mainly focuses on loyalty of users to websites and online purchase decision-making process within one website. No literature studies the situation under which the customer has already decided the item to purchase and ...

Can socioeconomic status in childhood influence desire for health coverage in adulthood? We develop and test a model that yielded two sets of findings across five experiments. First, people who grew up poor were generally less interested in health coverage compared to those who grew up wealthy. This effect was independent of people’s current level of socioeconomic status, emerged most strongly ...

A comprehensive product catalog is essential to the success of Product Search engines and shopping sites such as Yahoo! Shopping, Google Product Search, and Bing Shopping. Given the large number of products and the speed at which they are released to the market, keeping catalogs up-to-date becomes a challenging task, calling for the need of automated techniques. In this paper, we introduce the ...

March 22, 1994 A wealthy eccentric places two envelopes in front of you. She tells you that both envelopes contain money, and that one contains twice as much as the other, but she does not tell you which is which. You are allowed to choose one envelope, and to keep all the money you find inside. This may seem innocuous, but it generates an apparent paradox. Say that you choose envelope 1, and i...

Money plays a significant role in people’s lives, and yet little experimental attention has been given to the psychological underpinnings of money. We systematically varied whether and to what extent the concept of money was activated in participants’ minds using methods that minimized participants’ conscious awareness of the money cues. On the one hand, participants reminded of money were less...