As the world of advertising is shifting from physical media and television to online and mobile mediums, it is essential that webpage designers plan for and incorporate advertisements into website design decisions. The design of a web page influences the engagement of visitors on the web page as well as the success of the website in terms of serving its content to its audience and in terms of a...

Abstract Mobile in-app advertising has become one of the most popular business platforms in recent years. This relatively new strategy’s annual spending increased dramatically Despite its practical success, background theory for mobile is still infancy. type also sees emergence participants, such as ad networks and app publishers, which leads to development theoretical constructs more nuanced c...

Firms increasingly use consumers’ information to personalize their communication. Personalized advertisements, targeted based on users’ past behavior, offer users relevant product information that fits their preferences. In this study, we investigate the implications of explicit targeting, making the underlying targeting mechanism explicit to consumers, and ad message framing, in terms of utili...

Although a lot of things have changed in the field of advertising over the past few years one thing has stayed almost constant: the billboard. Billboards play an important role in advertising; nevertheless a lot of people only perceive them unconsciously and thus cannot remember the advertising message. With MirrorBoard we want to grab people’s attention and enhance memorization of the product ...