Numerous attempts to explain the puzzle of party-voter relationship have been made. Researchers vote choice referring one’s social status, individual or group interests, sense identity. All them offer an interesting, but not complete explanation decisionmaking process. In present paper, we study this phenomenon, using brand personality approach, which focuses on consumers’ identity and emotiona...

Most information systems today are built using “single-level” methodologies, in which both informational and knowledge concepts are built into one level of object and data models. In domains characterised by complexity, large numbers of concepts, and/or a high rate of definitional change, systems based on such models are expensive to maintain and usually have to be replaced after a few years. H...

The article deals with archetypes of information technologies governance, defined as rights and boundaries of responsibility of certain officials or internal departments in conditions of information communication environment of companies. It is offered to add traditional classification of archetypes of IT governance by archetype “Democracy”, which is characterized in accordance of a right to fo...

The theory of the archetypes and the hypothesis of the collective unconscious are two of the central characteristics of analytical psychology. These provoke, however, varying reactions among academic psychologists. Empirical studies which test these hypotheses are rare. Rosen, Smith, Huston and Gonzales proposed a cognitive psychological experimental paradigm to investigate the nature of archet...

Many organizations still fail to make a return from the huge investments they make in implementing complex Information Technology (IT). This is usually due to cultural forces that inhibit the level of usage required to facilitate IT Diffusion. An emerging stream of research highlights the IT culture perspective, a perspective vital for understanding individuals’ social practices when they inter...

To inform the design space of electronic commerce stores, increase the sales opportunities and convert browsers to buyers, it is imperative to understand consumers’ online shopping tasks. This study postulates that consumers’ shopping tasks, particularly those involving information seeking and decision making, can be classified and aggregated into a few interaction archetypes, which would requi...