A strategy that integrates an organization's marketing goals into a cohesive whole, ideally drawn from market research, focuses on the ideal product mix in order to achieve maximum profit potential; the marketing strategy is set out as a marketing plan, a good idea, method, information, object, or service that is the end result of a process and serves as a need or want satisfier. It is usually ...

At the start of year 2020, World Health Organization declared a public health emergency international concern about “The COVID-19 pandemic”. During this pandemic, when entire world was facing lockdown, and all industries were getting setback, there spurt observed in insurance industry. With rise cases India, it became wake-up call for people towards insurance. Insurance is one critical elements...

OBJECTIVE To assess the accuracy of data on "expected source of payment" in the patient discharge database compiled by the California Office of Statewide Health Planning and Development (OSHPD). DATA SOURCES The OSHPD discharge data for the years 1993 to 1996 linked with administrative data from the University of California (UC) health benefits program for the same years. The linked dataset c...

INTRODUCTION Health systems face challenges of improving access to health services due to rising health care costs. Innovative services such as day surgery would improve service delivery. Day surgery is a concept where patients are admitted for surgical procedures and discharged the same day. Though used widely in developed countries due to its advantages, utilization in developing countries ha...

Fragmentation in organization and discontinuities in the provision of medical care are problems in all health systems, whether it is the mixed public-private one in the USA, national health services in the UK, or insurance based one in Western Europe and Russia. In all of these countries a major challenge is to strengthen integration in order to enhance efficiency and health outcomes. This arti...

Sir,?I trust that it is not too late for a short reply to the ideas set forth under this heading by MajorGeneral Ogilvie in your issue of March. Major-General Ogilvie asks "Has the medical soldier really ceased to be a doctor? " Surely the answer depends on the extent to which his medical work and function are subordinated to, or affected by, the requirements of the service to which he belongs....

current research examines the impact of perceived justice (including distributive justice, procedural justice and interactional justice) on perceived service quality and customer behavioral intentions (including word of mouth, trust and revisit intention).statistical sample comprises 120 customers of iran insurance company in shiraz holding automobile insurance and have record of visiting the c...

the present study aimed to explain the factors affecting the usage of electronic insurance in iran insurance company and its operating strategies in khuzestan province. the research method is descriptive-survey method, and data collecting instrument is questionnaire. the study population is consisted of 480 people of all staff and experts the sales network in iran insurance company in khuzestan...