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In this editorial accompanying the special section on Marketing Science in Emerging Markets (MSEM), we describe how research on emerging markets can contribute to richer theoretical and substantive understanding of markets and marketing. Such research can also aid in providing managerial guidance on how to operate in emerging markets. We conclude with a description of the selection and review p...

BACKGROUND Personalized pharmaceutical marketing to physicians, including the provision of gifts and sponsorship of educational and recreational activities, raises ethical issues. We sought to determine the degree to which physicians regarded common pharmaceutical marketing activities as ethically problematic, and to compare the views of experienced physicians and physicians-in-training. METH...

This phenomenological study investigated the ethical dilemmas of Medical Sales Representatives (MSRs) in pharmaceutical marketing and sales province Laguna. Specifically, this research utilized transcendental phenomenology applied triangulation three methods: observation, interviews focus group discussion. After executing identifying significant statements, bracketing, horizontalization, theme ...

this study analyzed the performance of cabbage marketing in abia state, nigeria. specifically the study sought to: describe socio-economic characteristics of cabbage marketers; identify marketing channels of cabbage; determine marketing cost components of cabbage marketers; determine marketing margins, market share and marketing efficiency of cabbage marketers; and determine socio-economic fact...

The article is devoted to topical issues of the COVID-19 impact on marketing activities medical institutions. Attention paid analysis main innovations in that arose response challenges caused by coronavirus pandemic. authors attention maintenance pages social networks, setting up targeted advertising, developing health care websites, partnerships between institutions, virtual help doctors and o...