The relevance of studying the use digital technologies in developing marketing strategies for agricultural enterprises lies growing importance transformation farming sector. article aims to study and analyse enterprises. research hypothesis is that using contributes increasing efficiency activities, improving communication with consumers industry's competitiveness. This examines modern can be u...

Advertising aims to influence consumer preferences, appraisals, action tendencies, and behaviour in order to increase sales. These are all components of emotion. In the past, they have been measured through self-report or panel discussions. While informative, these approaches are difficult to scale to large numbers of consumers, fail to capture moment-to-moment changes in appraisals that may be...

Freeman’s article on new media describes a number of vexing challenges and exciting opportunities for tobacco control. In the offline world, we have many solid ‘wins’ for tobacco control where we have strong evidence of what policies and programmes work and we have successfully put them into practice. These strategies include increasing tobacco excise taxes, passing smoke-free air laws, impleme...

To determine whether an AIDS prevention mass media campaign influenced risk perception, self-efficacy and other behavioural predictors. We used household survey data collected from 2,213 sexually experienced male and female Kenyans aged 15-39. Respondents were administered a questionnaire asking them about their exposure to branded and generic mass media messages concerning HIV/AIDS and condom ...

In general, there are still some MSMEs that use social media only as a medium for posting photos, without further study in using media. The purpose of carrying out community service activities is to help Grind Now Slow Bar SMEs who facing problems such the lack people Batam City knowing location cafe and time making videos designs promote their products. Then, these need promotion strategy digi...

Firms’ spending on R&D, advertising, and inventory holding affect firm performance, which in turn affects future spending in each of these three areas. Effective allocation of resources across R&D, advertising, and inventory holding is challenging since an understanding of their dynamic inter-relationships is necessary. Past research has not examined these spending issues simultaneously. We est...

In-game ad placement, defined as the process of placing advertisements in video games, is a rapidly growing industry with $295 million spent in 2007, $403 million spent in 2008, and $443 million spent in 2009 (Verna, 2008; Verna, 2009). However, video game sales for 2008 were $22 billion, with $11.7 billion of that being in entertainment software sales, $8.9 billion in hardware console sales, o...

BACKGROUND A law making all indoor workplaces including bars and restaurants smokefree became operational in New Zealand in December 2004. New Zealand has a national free-phone Quitline Service which has been operational since 1999. Previous work has shown that the number of calls to the Quitline are influenced by marketing of the service through media campaigns. We set out to investigate if th...

Third-party product reviews (TPRs) have become ubiquitous in many industries. Aided by communication technologies, particularly on the Internet, TPRs are widely available to consumers, managers, and investors. The authors examine whether and how TPRs of new products influence the financial value of firms introducing the products. An event study covering 14 major media and professional reviews o...