نتایج جستجو برای: marketing tactical capabilities

تعداد نتایج: 147520  

2009
Justin H. Prost

During the development and enhancement of simulator systems, new technologies are incorporated to improve the training capabilities of the system. The degree to which changes to the simulator system improve training capabilities in anticipated areas is of primary interest; however, an evaluation of benefits from newly incorporated technologies should consider the impact on training capabilities...

2011
Bau-Jung Chang

Based on competence-based view and network economics, this study intends to explore the determinants and the impact of customer base of Internetbased firms. This study suggests that the types of firm capabilities (technological versus marketing) are determined the customer base, and the customer base and firm capabilities impact on firm performance as well. Drawing on website traffic data and s...

Journal: :Vìsnik 2022

The sharp increase, circulation, accumulation by organizations of large enough volumes spatial data used in geographic information systems to solve problems updating and creating maps, require systematization proper use, the task systematization, processing visualization geodata for tactical level. Using capabilities GIS geodatabases obtain necessary information, turn, increases efficiency deci...

2003
Carla Costa Margarida Fontes Manuel V. Heitor

main research interests are: management of technological innovation, academic-industry relationships and technological entrepreneurship.editor of several books and author of several scientific papers in the area of energy and environment and related fields, with emphasis on fluid mechanics and combustion. He this context, he has led the Organizing Committee of a series of International Conferen...

2000
Gerrit H. van Bruggen Ale Smidts Berend Wierenga

In this paper we conceptualize the impact of information technology on marketing decision-making. We argue that developments in information technology affect the performance of marketing decision-makers through different routes. Advances in information technology enhance the possibilities to collect data and to generate information for supporting marketing decision-making. Potentially, this wil...

Journal: :Journal of Theoretical and Applied Electronic Commerce Research 2022

For better export marketing strategies (EMS), companies mobilize their internal resources, which are managerial commitment, firm experience, and product uniqueness. However, Small businesses with constrained resources cannot be well explained this view. So, more research on how small come up EMS has been called for. To explain resource-restricted firms rely heavily entrepreneurs, study adopted ...

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