نتایج جستجو برای: marketing quality

تعداد نتایج: 800184  

Journal: :Proceedings of the Institution of Civil Engineers - Municipal Engineer 2004

Journal: :Cogent Business & Management 2021

This research intends to study the interface of key concepts Marketing and Quality in relation Fast Moving Consumer Goods (FMCG) Customers. variables i.e. product, price, place ...

سبحانی فرد, یاسر, چراغعلی, سعید,

Concepts of service quality and customer satisfaction as the most important problem in the theory and practice of marketing concepts are The article seeks to develop a scale to measure service quality and customer satisfaction is of SAIPA And creating a structural model of the relationship between the variables is tested. The research Saipa customers and employees have been The sampling was don...

2007
Murali K. Mantrala Prasad A. Naik Shrihari Sridhar Esther Thorson

When deciding about changes in levels of multiple marketing investments aimed at improving profits, managers need to know whether they are on the uphill side or the downhill side of the profit function with respect to each investment variable. Spending errors made by an uphill-located firm that believes that it is a downhill-located firm can have serious consequences. This article offers an eco...

Journal: :EMC Review - Časopis za ekonomiju - APEIRON 2017

Journal: :Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 2014

بیگی نیا, عبدالرضا , عباسپور, مهرنوش, عنبری, احسان, قاضی زاده, مصطفی,

The increase of competition, dynamism and complexity in private sector, growth of costumers' expectations and new innovations in the country's service sector has created a new organizational attitude toward customers. Keeping and increasing the loyalty of customers and the elements that cause it are important issues that companies try to understand and work on accordingly. In this research, the...

Journal: :J. Enterprise Inf. Management 2007
Nelson Oly Ndubisi Chan Kok Wah Gibson C. Ndubisi

Purpose The purpose of this paper is to examine the impact of the relationship marketing underpinnings, namely: commitment; competence; communication and conflict handling on the one hand and customer loyalty on the other, as well as the mediation effects of trust and relationship quality. Design/methodology/approach Bank customers in Kota Kinabalu, Malaysia were surveyed using a questionnaire....

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