This study explores the use of influence strategies and social mechanisms by the manufacturer to achieve supplier flexibility. Major components of marketing research of previous studies related to influence strategies and measures flexibility in the supply chain context are used. This empirical study utilized 300 survey samples from senior management at Small Medium Enterprises (SME)s. Results ...

The purpose of this study was to determine and analyze the Marketing Mix-Based Purchase Decision in Moderation Halal Certification. This uses Management theory related Product, Price, Place, Promotion, approach used is use an associative type data quantitative. population are consumers / visitors Marelan Culinary Barn whose number unknown. samples as many 60 using simple random sampling techniq...

The Internet provides marketers with an expanded set of communications vehicles for reaching customers. Two of the most important and fast-growing elements of this new communications mix are online advertising and electronic word-of-mouth. While these vehicles provide new opportunities, they are also challenging marketers to understand how consumers respond and to develop new metrics for assess...