the current paper aims to investigate the effect of entrepreneurial marketing on innovation considering the moderating effect of two-factor learning orientation and organizational structure. then, the relationship between innovation and the marketing performance was assessed. in this research, sales and marketing managers of 42 sample companies were selected from three industries including: ind...

in this research we seek to recognize the status of marketing information systems and its weaknesses in medium and large size food industries. we abandoned all organization diagnosis models and conducted mcleod and rogers model as one of the most popular models in similar researches. since marketing affairs is more important and sensible in food industry than others, the research was done in th...

postmodernism leads to epochal changes in culture, technology, economic, art and other areas. management as a multidisciplinary science is being affected by this new paradigm. also, marketing as a dynamic area of management and due to communication with people and society being affected by culture and individuals' attitudes changes and especially postmodernism. many believe that postmodern...

PURPOSE Postoperative radiotherapy is used to prevent local recurrence of head and neck squamous cell carcinoma in patients with positive surgical margins. We sought to determine whether tetranucleotide microsatellite instability could be detected in surgical margins and used to predict local recurrence. EXPERIMENTAL DESIGN We prospectively collected tumor and surgical margin specimens from p...

This study examines the marketing channels and associated costs in persimmon industry, focusing on producer's share consumer rupees efficiency. The research analyzes different involving wholesalers, retailers, pre-harvest contractors. findings reveal incurred by various stakeholders, with variations observed across channels. cost ranged from ₹187.40 to ₹245.86 per quintal, while contractors, re...

objectives: microleakage is a major cause of failure of dental restorations and results in development of secondary caries, tooth hypersensitivity and pulp pathosis. this study aimed to compare the microleakage of class ii cavities filled with two types of composite resins and a compomer and subjected to thermocycling. methods: in this in vitro experimental study, class ii cavities with a gingi...

Context The winter feed gap is a common problem for livestock grazing systems worldwide, and changes to climate have made these deficits more unpredictable extreme. Dual-purpose crops are an important tool in many southern Australian mixed crop–livestock help fill the gap. Providing reliable over can remove constraints allow earlier lambing autumn with potential whole-farm system benefits. Aims...

Since the 1970s, services marketing has grown into a major sub discipline of marketing. It is constantly claimed – but is refuted in the article – that services are now the dominant economic activity in developed countries and keeps growing while the two traditional goods sectors, manufacturing and agriculture, are declining. In today's competitive world, having expertise, knowledge and marketi...