This paper examines the structure of the Korean package tour industry in Australia. Because of the demand by Korean consumers for cheap package tours, Korean tour wholesalers have lowered the wholesale package price to travel retailers to maintain market share. Rather than suffering a fall in profit from lower receipts, the Korean wholesale sector has forced the Inbound Tour Operator sector in ...

Full terms and conditions of use:

small and medium enterprises (smes) have distinctive characteristics that differentiate them from their larger counterparts. one of these characteristics is marketing; poor marketing skills in smes would lead to low performance and, in extreme cases, to failure. therefore, adopting a marketing strategy based on small business analysis is the fundamental requirement of any successful sme. the te...

The article addresses theoretical and methodological foundations of the marketing systems pharmaceutical market at macro level. size social significance this determine need to ensure its proper functioning as a whole system, but systemic approach in general that specific industry remains underdeveloped. Marketing policy still mainly relies on classical mix, developing framework management is mi...

It is insufficient for policymakers to focus solely on resolving production issues without considering their marketing in order secure food security. This study, therefore, analyzed plantain the Ilorin metropolis of Kwara state, Nigeria. The study specifically looked at socioeconomic characteristics marketers area, assessed market margin and efficiency marketers, identified local structure, fac...