In the increasingly competitive environment between e-commerce companies, for more accurate implementation of marketing strategies, e-commerce websites often choose to subdivide the consumer market of the enterprise to identify site users’ characteristics to find their needs. In this paper, we subdivide consumer market from the four dimensions of behavior, geography, demography and psychology a...

The paper presents a pioneering investigation of qualitative empirical findings of experiential responses to ecolodge accommodation as a place of experience consumption from the guest perspective. It identifies the key satisfying experiential dimensions; and subsequently to recommend strategies for developing sustainable quality ecolodge experience strategies that arise from the key experientia...

BACKGROUND Professional societies use metrics to evaluate medical schools' policies regarding interactions of students and faculty with the pharmaceutical and medical device industries. We compared these metrics and determined which US medical schools' industry interaction policies were associated with student behaviors. METHODS AND FINDINGS Using survey responses from a national sample of 1,...

The purpose of this research is to investigate the effects of the Internet use on customer relations and targeting activities. Based on the previous literature, the effect of the Internet on marketing activities has been categorised into four basic dimensions, 1) marketing and customer relations activities, 2) marketing targeting activities, 3) marketing performance, and 4) marketing efficiency...

the purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. it is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to december 2015. besides, the paper ref...

This study integrates the relationship of business ethics in marketing campaigns and importance repercussion on organizational performance with aim creating a guide for small medium enterprises (SMEs). allows SMEs to analyse their ethical dimension as well raise awareness instill commercial actions common practice organisations. The qualitative methodology has been applied proposed theoretical ...

The purpose of this paper is to re-launch research on industrial marketing organization. The authors argue that the degree of attention the topic receives in the academic community is diametrically opposed to its relevance to practitioners. Starting off with a summary of the extant literature on the topic they present the findings from a qualitative study aiming at identifying current trends an...