Early diagnosis of lung cancer may be important in improving the survival rate and patients' quality of life. This Evidence Check review assessed the effectiveness of 'signs and symptoms' campaigns in influencing knowledge, attitudes, beliefs and help-seeking behaviour in the general community and at-risk groups. Interventions may be effective, but the evidence is limited overall, and very limi...

− The conceptual domain: A conceptual model is built based on the theoretical foundations of technology acceptance model (TAM). This model seeks to explain the level of engagement and empowerment of customers in mobile marketing campaigns. The inquiry extends to examine the impact of moderating factors that influence customer engagement and empowerment. Moreover, this research will investigate ...

Recent years have seen an "explosion" in the abilities of scientists to use neuroscience in new domains. Unfortunately, it is little known and reported on how advertising companies make more effective pharmaceutical drugs commercials. The purpose of this paper is to analyze how neuromarketing techniques may impact the consumer response to pharmaceutical advertising campaigns. The result shows t...

The present paper focus on ITC notebook and try to understand consumer social responsibility for  cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. An experimental design with 693 participants was used. The results shows that consumers like cause related marketing campaigns and ready to do extra ef...

Organizers of participatory research (citizen science) projects can generate funds and outreach through crowdfunding. Here we provide insights from three successful science crowdfunding campaigns recently completed on Indiegogo, Experiment, and Kickstarter. Choosing a crowdfunding platform that fits the project is just the beginning; a successful campaign reflects its content, management, and m...

The international character of the problem of smoking has become widely recognised.'-5 Although it is the fourth largest producer of tobacco in the world, relatively little has been written about the problem in the USSR. Since the economy is centrally planned and marketing of tobacco products is under direct government control it might be expected that the Soviet Union would implement different...

Attendees: NHSBT Vicky Griffin (Chair), Stakeholder Relations Manager (VG) Tamsin May, Marketing and Campaigns Manager (TM) Heather O Shea (Minutes), Senior Stakeholder Relations Officer (HO S) Pauline O Brien, Media & PR Manager (PO B) Sarah Whyte, Media and PR Officer (SW) Transplant Sport (TS) Jo Brown, Administrator (JB) Donor Family Network (DFN) Nigel Burton, Vice Chairman (NB) British Ki...

This research empirically investigates consumers’ perception of real-time marketing as a tool that is increasingly being used by businesses. Based on the review literature, paper aims to delve into and explore elements influence consumers' RTM campaigns. study adopted quantitative methodology. A total 201 consumers completed an online survey in Gauteng, South Africa. To identify underlying fact...