With rapid development of network, network marketing has incomparable advantages compared to traditional marketing. This paper applies field survey results and combines current status of car enterprise network marketing to analyze advantage and disadvantage of car industry network marketing.

Purpose: This paper evaluates the connections between art and marketing in order to develop enhanced insight into how art and the art world can inform marketing theory and practice. Design/Methodology/Approach: An in-depth analysis of a wide range of relevant literatures is carried out in order to heighten our understanding of art as a way of knowing within the marketing discipline. A range of ...

Current obstacles in the study of social media marketing include dealing with massive data and real-time updates have motivated to contribute solutions that can be adopted for viral marketing. Since information diffusion and social networks are the core of viral marketing, this article aims to investigate the constellation of diffusion methods for viral marketing. Studies on diffusion methods f...

From a marketing communication point of view, new digital marketing channels, such as Internet and mobile phones, are considered to be powerful opportunities to reach consumers by allowing interactivity and personalisation of the content and context of the message. The increased number of media has, however, led to a harder competition for consumers’ attention. Given the potential of digital me...

the study has been done regarding the systematic approach (including: input, process, output and feedback). initially a list of factors has been recognized through surveying the secondary resources and existing models. then the factors are summarized and completed. finally 30 factors are identified as composing factors of enterprises' marketing. these factors have been matched with the sys...

nowadays export development approach is introduced as an accepted principle in my country's external commerce and managers attend trade facility. since top's mission is make policy, support, make needful infrastructure and facilities creation for businessmen, top's marketing services have been survey in my research until exporter's expectations is identified completely. mark...

The principal objectives in this paper are to compare and contrast marketing management practices for a longitudinal sample of 871 small and medium-sized enterprises (SMEs) in the Australian manufacturing sector that have embarked upon different development pathways; and to examine possible connections between SME growth and the choice of marketing management practices. The results indicate tha...

Research to date looking at marketing capabilities is limited to varied types of capabilities in general. The purpose of the study is to comprehend marketing capabilities from operational perspective and to explore its role in enhancing competitive advantage and business performance. The paper draws upon the extant literature to present a series of research propositions relating to marketing ca...

In this paper, we consider a two-period consumption model with many financial assets. In the spirit of Hart [5], consumers purchase financial assets in period 0 and consume in period 1. We differ from Hart by considering that each agent is a country. We provide conditions for the existence of an equilibrium in both international financial assets and goods markets. First, we introduce a weaker n...