Forecasting markets are a promising approach for predicting future events. The basic idea of a forecasting market is to trade virtual stocks whose final value is tied to a particular future event. The market prices can then be interpreted as predictions of the probability of those future events. The results of recent studies on forecasting markets are encouraging. However, various design issues...

Since the early 2000’s, the online games have been recognized as a major profit model within Ecommerce and have been developed into the core of the world cultural industries. However, online game industry has encountered higher competition in global market. To survive successfully in today’s competitive online game markets, they need to determine who the target customers are and what motivates ...

Information asymmetry between sellers and buyers often impedes socially desirable trade. This paper presents a new mechanism that mitigates the inefficiencies caused by information asymmetry. It is shown that markets under severe adverse selection can be endogenously segmented and such segmentation improves social welfare. Endogenous segmentation is driven by low-quality sellers’ incentive to a...

This paper studies the e¤ect of captive consumers in a competitive model of nonlinear pricing. We focus on the bene…ts and drawbacks of allowing what we call market segmentation, namely, a situation where the price-quality menu o¤ered to captive consumers can di¤er from that o¤ered to consumers that are exposed to competition. We …nd that the e¤ect of market segmentation depends on the relation...

A finite probability mixture model is combined with a contingent valuation model to analyze the existence of differential market segments in a hypothetical market. The approach has at least two principle benefits. First, the model is capable of identifying market segments within the hypothetical market. Second, the model can be used to estimate WTP/WTA within each segment. The model is illustra...

brand strength is a variable with the wide scope of definition that can survey marketing strategy and customers' perceptions.in this article, the strength of 23 brands of household appliances in guilan market have been evaluated by using bav models and with receiving customers' opinion from questionnaire. the result indicated that as a whole,foreign brands are stronger than iranian br...