Background and Aim: Considering the importance of customer behavior, the purpose of this study was to present a local marketing model with emphasis on consumerschr('39') attitudes to purchase Iranian products with a customer information behavior approach.  Research Method: The method of this research was data theory and data collection was done through semi-structured interviews. Also, the sta...

Preferential trade agreements are a limited contract in which reciprocal tariff cuts are offered. Each party selects among its own exporting goods seeking for market share maximization and improving terms of trade. This study investigates the impact of Iran’s PTAs (with Bosnia, Cuba, Kyrgyzstan, Pakistan, Tunisia). Results show that two PTAs with Cuba and Bosnia has had no impact on Iran’s mark...

this study was conducted to investigate the effect of favorite-text on iranian intermediate efl learners’ vocabulary development. sixty learners from nour-al-mahdi english institute participated in the present study. having been homogenized by oxford placement test (opt), they were randomly assigned into two groups of 30, control and experimental. then both groups sat for a pre-test which was a...

the aim of the current study was to investigate the relationship among efl learners learning style preferences, use of language learning strategies, and autonomy. a total of 148 male and female learners, between the ages of 18 and 30, majoring in english literature and english translation at islamic azad university, central tehran were randomly selected. a package of three questionnaires was ad...

Introduction: Internal marketing is a management tool that provides the ground for providing quality services by paying attention to managers as internal customers. The aim of this study was to determine the correlation between internal marketing and service quality with the mediating role of market orientation in sports clubs in Kermanshah province in 2020. Methods: The present study is a desc...

This paper discusses how branding process of Persian carpet in the U.S. market does work and finally a model based on the performance of Persian carpet exporters has been derived. The population for this study consisted of Iranian exporters; about 130 exporters participated in this survey. A questionnaire including 59 questions was used to collect data and finally the data was analyzed using LI...