brand creates value for both customer and organization, but the main source of this value, is located in actual and potential customers’ mind. it is obvious that mentality creation cannot be controlled directly. this article aimed to illustrate the importance of branding in banks of iran and demonstrate the relation between images created from marketing activities and customers’ mentality, rela...

Research in retailing suggests that atmospherics influence store image and and Weitz, 1995), with recent empirical results suggesting that cues in the store environment contribute to customers’ percepexpectations of service and merchandise (Baker, Grewal, and Parasuraman: The Influence of Store Environment on Quality Inferences and Store tions of merchandise and service quality (Baker, Grewal, ...

The residential sector contributes a large part of the energy to global balance. To date, housing demand has mostly been uncontrollable and inelastic grid conditions. Analyzing performance home management system requires creation various profiles real-world demand, as is complex includes multiple factors such occupancy, climate, user preferences, appliance types. Average Peak Ratio (A2P) one mo...

Introduction: interpersonal communication skills are required for training and represent one of the most significant parts concerning the character of student learning. In another idea, learning is a constant method and learners favor a position of knowledge forms according to their character and individual practices. Evaluate the correlation between the learning methods and interpersonal conve...

Online review can help people getting more information about store and product. The potential customers tend to make decision according to it. However, driven by profit, spammers post spurious reviews to mislead the customers by promoting or demoting target store. Previous studies mainly utilize rating as indicator for the detection. However, these studies ignore an important problem that the r...