WebLogo generates sequence logos, graphical representations of the patterns within a multiple sequence alignment. Sequence logos provide a richer and more precise description of sequence similarity than consensus sequences and can rapidly reveal significant features of the alignment otherwise difficult to perceive. Each logo consists of stacks of letters, one stack for each position in the sequ...

Sport advertising has become an important business increasingly raising the interest of an efficient analysis. To reduce the manual workload, in this work we present an automatic specific trademark and logo recognition system overcoming typical problems of existing (mostly SIFT-based) approaches. In particular, we need to cope with relatively small or correlated trademarks, severe background cl...

A logo epitomizes a brand and depicts the picture of a product; consequently, attention, as an initial step of the AIDA model, to the logo is a good-looking index to survey the cognitive processing during consumers’ decision-making. Eye tracker extracts the visual attention data. For these reasons and appreciated from fixation duration, in the present study, the process of visual attention to t...

The Mobile Industry, which is one of the most dynamic and growing industry in the world, is no longer just about the delivery of voice over phones. Introduction of new content services such as logo-melody or RBT (Ring Back Tone), and voting-contest services, data services, messaging services and java games make it more dynamic. The future of mobile telephony is expected to rely on mobile servic...

In this study, unlike previous studies where participants were instructed to pay attention to the advertisements, we set up a more naturalistic situation of reading magazine. Five major design elements (body text, head text, brand logo, product image, and human model image) were investigated and our results showed pictorial elements captured more looking time and fixations than textual elements...

In primary schools robot programming is fun and may therefore represent an excellent tool both for introducing to ICT and for helping the development of logical and linguistic abilities of schoolchildren. Core of our project is NQCBaby, a Logo-like robot programming language, which – in the tradition of Logo – is child-oriented rather than robot-oriented like NQC. In the early 90's S. Papert ha...