In this study we compare consumer brand loyalty in online and traditional shopping environments for over 100 brands in 19 grocery product categories. The online purchase data come from a large traditional grocery retailer that also operates an online store for its products. The offline data corresponds to the exact same brands and categories bought in traditional stores by a panel of homes oper...

Infant feeds made up from dried milk are known to be hazardous if the mixture is too concentrated. Tests with five commercial brands of dried milk showed that nurses, midwives, and mothers often made up feeds incorrectly; in most cases the amount of powder used was excessive.Fewer mistakes would be made if scoops were standardized or, better, if the milk was made up in small, accurately weighed...

Package design has long been of interest to researchers since it is known to have an extrinsic impact on visual 'attention grabbing' (Pieters and Warlop, 1999) and perception of quality and quantity. A unique package for a product (shape, color and materials) gives marketers a definite advantage in the market place (Sherwood, 1999). It has been noted that brands often differentiate themselves b...

The current study analyzed celebrity lifestyle brands’ Pinterest pages in order to determine how they framed their brands to users. Pinterest features a strong female user base, and users employ the site to collect items that they aspire to purchase, or aspire to be like. Results indicate that celebrities use their lifestyle brands to promote their celebrity status, give advice on home décor an...

W present some empirical regularities in the market shares of brands. Our cross-sectional data on market shares consists of 1,171 brands in 91 product categories of foods and sporting goods sold in the United States. One of our results is that the pattern of market shares for each of the categories (many of which are fundamentally dissimilar, such as breakfast cereals and rifles) is represented...

Abstract. In Thailand, the consumption of soy milk products is common but there is limited data about their fluoride content. The purpose of this study was to es- timate the fluoride content of soy milk products available in Thailand. Fluoride content was determined for 76 brands of soy milk using a F-ion-specific electrode. The fluoride concentrations ranged from 0.01 to 3.78 μg/ml. The fluori...

China approaches a new phase of its economic development, during which foreign brands are not any more in the same position towards Chinese consumers. The consumers' attitudes towards the international brand have long been the subject of numerous studies in the western countries. Yet they are not sufficiently studied on Chinese consumers even if they may assume greater importance. Until now, th...

It is common for brands to extend into additional product categories. It has been argued that narrow brands (i.e., brands offering a portfolio of similar product categories) have an advantage over broad brands (i.e., brands offering a portfolio of diverse product categories) when extending to a product category that is similar to at least one of the categories in the existing brand portfolio. W...

Advergames are digital games through which advertisers promote their brands. While many studies have explored the influence of gamification advertising, little is known about effects important advergame attributes such as gaming platform (device used to play games) and game speed (overall pace on consumers' immediate delayed memory, attitude, intention purchase advertised We address these gaps ...