This article focuses on the role of passion in news journalism from a managerial perspective. The analysis is based data set 40,621 web-based job advertisements obtained Journalismjobs.com, year 2002 to 2017. quantitative shows that has been rise as only 4% asked for “passionate” journalists, increasing almost 16% 2013. authors also performed qualitative mentioning word “passion” periods 2002–2...