Subaru markets an L.L. Bean Outback station wagon. Dell stamps Microsoft and Intel logos on its computers. Such inter-weaving of different companies' brands is now commonplace. But one of the central tools of brand management-portfolio mapping--has not kept pace with changes in the marketplace. Most conventional brand maps include only those brands owned by a company, arranged along organizatio...

A study was conducted to evaluate the chemical and microbiological quality of pasteurized milk samples belonging to five brands: Milk vita, Tatka, Farm Fresh, Aarong and RD milk. Pasteurized milk of different brands were collected from the retail store of Sylhet city and the laboratory examination was conducted at Dairy Science Laboratory under the Dept. of Dairy and Poultry Science, Sylhet Agr...

INTRODUCTION Given that little is known about the price-related cigarette brand preferences of youths, the current study seeks to characterise cigarette brand preferences and examine factors associated with smoking discount or native cigarette brands among Canadian youths who are current smokers. METHODS This study used nationally representative data collected from 71,003 grade 5-12 students ...

In Crypto '93, S. Brands presented a very eecient oo-line electronic cash scheme based on the representation problem in groups of prime order. In Crypto '95 a very eecient oo-line divisible e-cash scheme based on factoring Williams integers was presented by T. Okamoto. We demonstrate one eecient attack on Okamoto's scheme and two on Brands' scheme which allow users to misrepresent their identit...

Building on the Stereotype Content Model, this paper introduces and tests the Brands as Intentional Agents Framework. A growing body of research suggests that consumers have relationships with brands that resemble relations between people. We propose that consumers perceive brands in the same way they perceive people. This approach allows us to explore how social perception theories and process...

The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) often allows participants to redeem food benefits for various brands at different costs. To aid the program's food cost containment efforts, it is important to understand the individual and store characteristics associated with brand choices. This study used the WIC Electronic Benefit Transfer (EBT) data for 239,0...

Why are some brands more elastic than others? Prior research shows that consumers are more accepting of extensions into distant product categories for brands with prestige concepts (Rolex) than for brands with functional concepts (Timex). In this article, the authors examine consumers’ style of thinking—analytic versus holistic thinking—to better understand the elasticity of prestige versus fun...

Physical activity is connected to public health in many ways, and walking its most popular form. Modern planning models have been applied cities manage rapid urban expansions. However, this practice has led low level of walkability strong car-dependency today’s cities. Hence, study aims provide a review the promising design parameters affecting walkability, using Frank Lawrence’s theory “Object...

The highlighting effect occurs when the order in which consumers learn about brands determines the strength of association between these brands and their attributes. In four experiments, we find that consumers more strongly associate common attributes with early learned brands and unique attributes with late-learned brands. These findings imply an advantage for late entrants when unique attribu...

The Chinese government launched the “going abroad” policy in 2001 to encourage Chinese companies to invest and create Chinese brands in international markets. However, the perceptions of Chinese brands among Western consumers have been shown to be consistently low, especially amongst European consumers. This research aims to investigate the Irish consumers’ perception of Chinese brands and how ...