Information technologies are developing rapidly nowadays and globalization concept which shows up in parellel to IT has started threaten the existence of firms by making competitive environment more intensive. Counter this threat, businesses trying provide an advantage against their competitors various strategies. Internal marketing market oriented approach among significant strategies develope...

During recent years, increasing specialisation and complex market structures have made companies divide their purchasing functions into several organisational units to cope with increasingly diversified demands on linking the internal operations within the firm with operations at their suppliers. In this paper, we focus on organising of the purchasing function as an interface between internal a...