Relationship marketing suggests a need to better understand and more actively involve consumers in the marketing process. This is especially the case with the Internet channel, because of its unique capability for two-v\/ay communication compared with traditional mass media. Existing research, however, has paid limited attention to consumers' general tendency to engage in online interaction. Th...

Department of Management & Marketing King Fahd University of Petroleum & Minerals Dhahran 31261, Saudi Arabia Abstract. Existing streams of literature are integrated to propose a conceptual framework that highlights the antecedents of relationship marketing on customer loyalty and its outcomes. The framework aims to provide insights into the underpinnings of relationship marketing. The proposed...

The growing need to increase the effectiveness of hotel sector communication drives investigate ways on how intensify this effects. IMC approach based sustainability starts be increasingly important among other alternatives. present work aims examine relationships between for sustainability, ecological knowledge, co-creation value and satisfaction. A theoretical model is proposed that are studi...

Website memudahkan khalayak untuk memperoleh informasi dengan sangat cepat, mudah, dan tanpa batasan. Dalam kegiatan pemasaran, memanfaatkan website dapat memberikan kemudahan mengenai Tama Mart terhadap produk yang dipasarkan hingga melakukan pembelian. Penelitian ini bertujuan mengetahui strategi pemanfaatan dalam membangun brand awareness Tamamart. Hal perlu diteliti melihat bentuk hambatan ...

  The purpose of this paper is to make explicit how companies in pharmaceutical sector can ensure their position in different markets by relying on a sustainable competitive advantages resulted from using a good defined marketing model. Various factors are highlighted including high research and development roles and costs, hard government regulation in frame of GMP standard, market analysis to...

Demonstrates the usefulness of the traditional marketing model in developing e-commerce marketing strategies. Discusses four e-commerce frameworks and integrates them with the traditional marketing model (product, price, promotion, and distribution) to develop a complete framework. Discusses how the e-commerce strategies could be applied to a real company using the integrated

To this end, a social marketing agency was contracted to develop a comprehensive multimedia, multilevel communication strategy. Various communication materials were developed, including innovative marketing tools for private sector producers of low-cost sanitary rings and slabs to generate consumer demand. DPHE and UNICEF revamped their approach to social mobilization, including instituting the...

OBJECTIVE To make salient the striking similarities between the program planning processes used in both health education and contemporary marketing. METHOD Through a discussion of the analogous nature of both processes and a review of the literature, the authors (1) illustrate why marketing principles should be embraced and (2) suggest how marketing strategies can be integrated into health ed...