In Kenya, stigma directly or indirectly continues to play a major role in spreading HIV/AIDS. Negative attitudes, perceptions, and discrimination toward people who are HIV positive have AIDS can adversely affect their willingness be tested adhere antiretroviral therapy. This study examined the effect of mass media exposure on HIV/AIDS among men women Kenya. It uses retrospective cross-sectional...

The rate of population growth in Nigeria has become alarming as an average woman gives birth to at least five children her life time. This practice, if not checked, may affirm popular assertion that predicts a double the country’s next 25 years. concern point fact contro key solving challenge rapid growth. mass media have been considered most appropiate strategy promote knowledge and adoption c...

  This study compared the use of interpersonal and mass media channels of communication among rural farmers in Kogi State, Nigeria. The specific objectives were to describe the socio economic characteristics of the farmers, determine the influence of socioeconomic characteristics on the usage of interpersonal and media channels, ascertain farmers’ level of awareness of interpersonal and media c...

BACKGROUND This paper explores the exposure and impact of a Scottish mass media campaign: Make Your Position Clear. It ran from October 2009 to July 2010, targeted gay men and other men who have sex with men (MSM), and had two key aims: to promote regular sexual health and HIV testing every 6 months, and to promote the use of appropriate condoms and water-based lubricant with each episode of an...

Society?s demographic development holds great importance for all social processes: economy, education, science, culture, and others. Therefore, it is important to evaluate the various factors influencing formation of trends understand their significance. This paper considers a range sources young people's attitudes toward family values, namely: immediate environment, mass media, media content, ...

The article investigates quite active in mass media text determinologization process –the phenomenon of migration terms beyond their terminological, caused the search for new meansof imagery. Linguistic and extralinguistic factors contributing conventionalterms are found, terminology particularly favorable to rethinking is identified.