A model of consumer behavior has been formulated by using an additive utility function and the hedonic pricing approach, in a virtual market. Since, there is a time lag between ordering and purchasing products (goods and services) online and receiving them, it means the consumer makes decision under uncertainty. The level of satisfaction with products with distinctive characteristics is describ...

Background: As a component of the sports industry, professional athletes are always faced with challenges, including injury, performance loss, etc. To overcome these problems, many famous athletes have turned to build their brands, as it enables them to create and maintain a market of customers and fans. Objective: The purpose of this study was to use the Grounded theory approach to design a m...

Background: Healthy lifestyle is the mainstay of improving people’s health. Also, self-care helps increase the quality of life and maintaining independence. This study aimed to determine the relationship between health-promoting lifestyle and self-care behaviors in patients with heart failure. Methods: In this predictive correlational study, a total of 200 patients with heart failure were sele...

Consumer ethics is an underdeveloped specialism of business and marketing ethics, within which most publications have focused on bad rather than on good ethics, and on consumer dishonesty rather than on consumer idealism or consumer responsibility. This conceptual paper explores the latter perspective, and examines how we can seek to understand “consumer social responsibility” from perspectives...

Background: In people over 50, one out of three women and 12 men experience osteoporosis. Youth lifestyle plays an essential role in increasing bone mass and preventing osteoporosis in old ages. Thus, lifestyle changes during adolescence could cause the prevention of osteoporosis in older age. This study therefore conducted to investigate the lifestyle of female high school students in relation...

EXTENDED ABSTRACT Although increasing attention has been given to ethical consumption (Devinney, et al 2006; McDonald et al. 2006; Shaw et al. 2005; Szmigin and Carrigan 2005), less is known as to how such decisions are thought through. It is clear that ethical considerations are entering consumer purchase decisions but there is still a ‘disconnect between the issues consumers claim to care abo...

conclusions as the results of this study show, different factors contribute to different driving behaviors and accidents. the broad scope of these factors links accidents to other social issues and damages. results the findings indicated that in the psychosocial model of driving behavior (including lapses, mistakes, and intentional violations) and accidents, psychological factors, depression (p...

One common aspect of all human beings, regardless of education level, income level, location and so on, is that they are all consumers. The key of success in marketing strategy both in terms of local and global aspects is understanding consumer behavior. So aim of this study was to investigate the role of socio-cultural factors on sports consumer behavior. This research was survey- descriptive....