The present study investigated the transcontextual process of motivation in sport injury prevention. We examined whether general causality orientation, perceived autonomy support from coaches (PAS), self-determined motivation (SD-Mtv), and basic need satisfaction in a sport context predicted SD-Mtv, beliefs, and adherence with respect to sport injury prevention. Elite athletes (N = 533) complet...

Any serious non-profit Board discussion of development strategies inevitably reaches a point where someone asserts, " why aren't we doing more with corporations? Our organization is a perfect match for corporate sponsors… so why aren't we pursuing those opportunities more aggressively? " Well, perhaps your non-profit is a perfect match for corporate sponsorship support. But attracting sponsorsh...

Virtual and augmented reality (VR/AR) technologies have gained increasing attention in the sports sponsorship industry as a means to enhance brand equity loyalty. This meta-analysis investigates impact of virtual on loyalty sponsorship. A total 16 studies were included analysis, with combined sample size 5,426 participants. The results indicated significant positive effect both (SMD = 0.77, 95%...

a r t i c l e i n f o Sponsorships capture a significant proportion of marketing budgets. In firm evaluations of the effectiveness of sponsorship engagements, image improvements represent the most important company objective. This study develops and tests a framework for explaining how exposure and activity involvement moderate the effects of event image, event–sponsor fit, and event commercial...

the study of those factors facilitating sustainable entrepreneurship in sport according to cultural and ethnic values is important. the aim of this study was to develop sustainable entrepreneurship model based on strauss and corbin’s (1989) systematic model. research method was analytical so qualitative methodology was used. research strategy was grounded theory (gt). participants included 24 s...

Talent transfer is a process occurring when an athlete ceases or reduces their involvement in a sport in which they have invested significant time and concentrates their efforts in a sport that is new to them, but involving similar movement skills and/or physiological/psychological requirements. The process involves athletes who might be able to perform if fast tracked into other sports with sp...