In this paper, we estimated the standard (macro-economic) import equation over period 1995-2021Q2, using an intensity-adjusted measure of aggregate demand (IAD) calculated from input-output tables at country level, and compared results with regressions GDP. Initially introduced by Bussière (2013), "synthetic" concept IAD was perfected, inter alia, IMF (2016) us (2017), a view to explaining "mis...