نتایج جستجو برای: guerrilla marketing

تعداد نتایج: 52897  

Journal: :کشاورزی (منتشر نمی شود) 0
لادن شفیعی مربی پژوهش، مرکز تحقیقات کشاورزی و منابع طبیعی کرمان زهرا پورجوپاری کارشناس علوم اجتماعی، مرکز تحقیقا کشاورزی و منابع طبیعی کرمان

this study was carried out in zarabd, bardsir and sirjan in kerman province in 2002-2003. a number of 58 green-house owners, five wholesaller and 20 retalisaller selected by systemathic sampling method. the results showed that cost marketing service was from 196 to 620 rials and marketing net benefit was 375 rials for cucumber and 230 rials for tomato. retail marketing net benefit was 204 rials...

ژورنال: گلجام 2018

Change in sales behavior during customers’ interactions based on received information about the nature of their position gives more information about their situation and needs and finally it obtains customer satisfaction and marketing effectiveness. In this study, the impact of adaptive selling behavior and mediated role of marketing emphasis on marketing effectiveness of handmade carpet has be...

Journal: :مدیریت بازرگانی 0
سیدرضا سیدجوادین استاد گروه مدیریت منابع انسانی، دانشکدة مدیریت، دانشگاه تهران، تهران، ایران سیدمحمد مقیمی استاد گروه مدیریت دولتی، دانشکدة مدیریت، دانشگاه تهران، تهران، ایران نادر سیدامیری دکتری بازاریابی، گروه بازرگانی، دانشکدة مدیریت، دانشگاه تهران، تهران، ایران

small and medium enterprises (smes) have distinctive characteristics that differentiate them from their larger counterparts. one of these characteristics is marketing; poor marketing skills in smes would lead to low performance and, in extreme cases, to failure. therefore, adopting a marketing strategy based on small business analysis is the fundamental requirement of any successful sme. the te...

Background and Objectives: Lack of attention to marketing innovation for achieving competitive advantage leads to pharmaceutical brands performance decline. In this regard, the purpose of the present research was to determine the relationship between marketing innovation and market performance of pharmaceutical brands. Materials and Methods: In this descriptive study, statistical population in...

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