This study aims to identify and explain the effect of brand preferences product attributes that implement green marketing simultaneously partially on sales volume Low-Cost Green Car (LGCC). The research population was Brio Satya car buyers at PT. Imperial Putra Perdana, Bandung, with a total sample 110 respondents. taken using random sampling technique. data analysis used is path analysis. resu...

This article examines how institutional pressures affect the adoption of green IS & IT across organizations. From the natural-resource-based perspective, it examines green IS & IT practices with strategic foci on pollution prevention, product stewardship, and sustainable development. Each category incorporates the separate roles played by IT (as a problem) and IS (as a solution). The partial le...

Nowadays, most of the IT (Information Technology) and ICT (Information and Communication Technology) industries are practicing sustainability under green computing hoods. Users/Customers are also moving towards a new sustainable society. Therefore, while getting or providing different services from different ICT vendors, Service Level Agreement (SLA) becomes very important for both the service ...

Tea is very important product in many countries due to huge consumption in the world and its valuable contains. The traditional harvesting method needs to be improved due to its effect on yield and quality. Mechanical plucking as a substitution to conventional method is spreading quickly and is necessary to be investigated for proper adoption. One of crucial factor has been noted to be the heig...

The development of green and safe processes for the synthesis of nanomaterials is one of the main aspects of nanotechnology. In this study, a biological, inexpensive and rapid process for the fabrication of palladium nanoparticles using the aqueous broth of Pistacia Atlantica fruit as a novel biomass product is reported without using extra surfactant, capping agent, and template. The synthesize...

We investigate the empirical evidence that firms abate their pollution in response to green consumerism facilitated by dissemination of information through toxic release inventories. Lacking direct observational data on the extent of green consumerism, we construct an indirect method to elicit its effect on pollution abatement. Assuming that environmentally-motivated consumers cannot attribute ...

Purpose: The green concept has become a major concern of the modern world when consumers buy product. Sri Lankan also change their purchasing behavior toward purchases. Even though environmental actives influence humans and firms’ very significantly, limited academic disciplines have integrated selected phenomenon into literature especially true marketing. Thus, this study focuses on whether En...

Environmental concern has been an important issue for a few decades and the extent of consumer demand for eco-friendly consumption has increased. The article presents research results concerning the willingness to pay (WTP) for selected green products, defined by the auction method. Moreover, the paper presents the interrelations between the perceived benefits, individual value system and the W...