Information technology continues to provide opportunities to alter the decisionmaking behavior of individuals, groups and organizations. Two related changes that are emerging are social media and Web 2.0 technologies. These technologies can positively and negatively impact the rationality and effectiveness of decision-making. For example, changes that help marketing managers alter consumer deci...

Consumer data is asset to organizations. Analysis of consumers’ transactional data helps organizations to understand customer behaviors and preferences. Before organizations could capitalize on these data, they ought to have effective plans to address consumers’ privacy concerns because violation of consumer privacy brings long-term reputational damage to organizations. This paper proposes and ...

With the time, the way banks used to operate has changed due to advent of internet in banking institutions. The implementation of internet in banking organizations has modernized the banks. Implementing the internet banking approach has benefited the both i.e. consumers as well as banks. Considering the benefits, the banks all over the globe have implemented the internet banking and banking org...

Mobile environments are becoming one of the major interests for the marketing researchers and discovering a way to perform effective marketing activities in such environments is a priority task for many business organizations as we are entering an "always-on" society where people can interact "anytime" and "anywhere". Interest in the concept of "interactivity" has emerged in online environments...

In April 2006, the Housing Assistance Council (HAC) brought together national green building organizations, local rural housing developers, funders, and other stakeholders in the sustainable housing development movement in a roundtable forum to explore aff ordable green housing in rural areas.1 Rural aff ordable green building is an area with little current research and one that is increasingly...

The recently published Swedish eGovernment Action Plan stresses that “the need of the user should always be an important starting-point in the efforts made by administrations to develop eServices.” But, is that the picture communicated in the action plan? This article reflects critically on the action plan from a marketing perspective. The discussion focuses on citizens as consumers of public e...

As public awareness of a sustainable environment grows in this century, several corporate organizations have begun to implement the sustainability principle carrying out their firm activities. One them is marketing that uses green strategy. This will almost probably alter purchasers' motivation consume product repeatedly. The goal study learn about and investigate concurrent partial effects mar...

Abstract Demand for sustainable food products has continued to grow in the past decade. Consumers have not only expressed more interest environmentally friendly products, but producers been willing expand and market products. As a signal, eco‐labels are intended communicate about specific environmental product properties from consumers. Because credence properties, trust plays significant media...

F 2003 to 2012, the ISMS-MSI Practice Prize/Award competition has documented 25 impactful projects, with associated papers appearing in Marketing Science. This article reviews these papers and projects, examines their influence on the relevant organizations, and provides a perspective on the diffusion and impact of marketing science models within the organizations. We base our analysis on three...