Banks represent important subjects in business, with dominant positions the financial system world. developed various products and services that can cover most market needs. As a result of adequate portfolio diversifications, banks recorded positive profitability rates. In addition to being adjusted competition, should also focus on environment. Therefore, have recognized an opportunity offer g...

The notion of “green” has gained increasing attention over the years. Many major companies have made significant attempt to better fit into the green concept. Are these corporate marketing endeavors purely based on their environmental consciousness or driven by their intention to gain social recognition which could in turn reshape their corporate image that better reflects the concerns of envir...