This study aims to investigate the effect of perceived value of banking services on the key indicators of consumer behavior. The study population includes the customers of private banks in Tehran City. The data collection tool used in this study is a questionnaire the face validity of which was confirmed by the experts and respondents and the reliability of which was measured and confirmed usin...

One common aspect of all human beings, regardless of education level, income level, location and so on, is that they are all consumers. The key of success in marketing strategy both in terms of local and global aspects is understanding consumer behavior. So aim of this study was to investigate the role of socio-cultural factors on sports consumer behavior. This research was survey- descriptive....

In a recent paper on sustainable consumption Eva Heiskanen and Mika Pantzar introduced consumer behavior to the discussion of global sustainability.1 In fact, they argued that consumers bear the main responsibility for environmental degradation in a market economy. While there is also a need to take into account the behavior of businesses, given the severe damages that companies cause by not ta...

We consider a simple model of energy saving investments under uncertainty of energy costs. Adjustment delays in replacing energy-intensive capital follow from two natural elements: uncertainty and heterogeneity of the existing capital structure. They imply a simple dichotomy where short-run output contracts, but the long-run output recovers and increases above the initial output, despite the in...

Sustainable development is a global objective that aims to address the societal challenge of climate action, environment, resource efficiency, and raw materials. In this sense, an important strategy promotion green packaging, is, use sustainable materials designs for packaging goods. recent years, many research works have been published in specialised area covering different perspectives dimens...

In today’s world, green human resource management is one of the most important factors in forward-thinking your environment-friendly business. Most of the researchers are of the view that employees must be empowered and environmentally aware of greening while carrying out green human resource management practices.  The present study is examining the impact of different Green human resource prac...

This paper investigates howconcern for the environment translates into predictable patterns of consumer behavior. Two types of behavior are considered. First, individuals who care about environmental quality may voluntarily restrain their consumption of goods and services that generate a negative externality. Second, individuals may choose to pay a price premium for goods and services that are ...