To succeed in the market it is necessary for the companies to fully research customer needs and generate solutions which can best satisfy them. Creativity plays a crucial role in this process. If it is correctly implemented into the innovation process, it can mean a decisive competitive advantage for the company. It is connected to the idea generation phase within the overall NPD process. Innov...

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Monsanto, the world's largest seed producer, which is the focus of European opposition to genetically modified crops still banned from commercial planting throughout the European Union, has flagged up a new conventional variety of broccoli set to win awards at a major European show this month. The company is hoping that the new broccoli, Bellaverde, will sway the judges at the Fruit Logistica s...

abstract background: the aim of this study was to compare the effects of the second- and third-generation oral contraceptives on women’s reproductive sexual function. materials and methods: this randomized, double-blind, placebo-controlled clinical trial was conducted on 82 married women of reproductive age in tehran. samples were randomized into the groups receiving second- and third-generatio...