Because of the reason that the individuals’ thoughts have the complicated and uncertain characteristics in the field of social science, this study makes the most of the fuzzy sets, which solve uncertain and imprecise conditions, to transform the opinions belonging to human beings into the quantitative numbers. Advertising involvement is regarded as the object for this empirical study which comp...

In this study, based on fuzzy linguistic modelling and fuzzy multi level granulation an adaptation strategy to cognitive/learning styles is presented. Fuzzy if-then rules are utilized to adaptively map cognitive/learning styles of users to their information navigation and presentation preferences through natural language expressions. The important implications of this approach are that, first, ...

We focus on two approaches to formal concept analysis (FCA) of data with fuzzy attributes recently proposed in the literature, namely, on the approach via hedges and the approach via thresholds. Both of the approaches present parameterized ways to FCA of data with fuzzy attributes. Our paper shows basic relationships between the two of the approaches. Furthermore, we show that the approaches ca...

The competition among shopping malls is getting increasingly more intense.In order to enhance corporate competitiveness and profitability, how toretain key loyal customers has become an important issue for the managers ofshopping malls. Customer loyalty programs are a universal practice. Thisstudy proposes an analytical model for developing the strategic management...

The Fuzzy Min-Max (FMM) network is a supervised neural network classifier that forms hyperbox fuzzy sets for learning and classification. In this paper, we propose modifications to FMM in an attempt to improve its classification performance in situations when large hyperboxes are formed by the network. To achieve the goal, the Euclidean distance is computed after network training. We also propo...

n this paper, we consider continuity properties(especially, regularity, also viewed as an approximation property) for $%mathcal{p}_{0}(x)$-valued set multifunctions ($x$ being a linear,topological space), in order to obtain egoroff and lusin type theorems forset multifunctions in the vietoris hypertopology. some mathematicalapplications are established and several physical implications of thema...

High quality web site has been generally recognized as a critical enabler to conduct online business. Numerous studies exist in the literature to measure the business performance in relation to web site quality. In this paper, an axiomatic design based approach for fuzzy group decision making is adopted to evaluate the quality of e-learning web sites. Another multi-criteria decision making tech...

Purpose: To reduce the subjective prejudice and uncertainty in evaluating product quality. Design/methodology/approach: AHP method is used to analyze the structure of product quality evaluation problem and determine weights for evaluation criteria. After structure judge matrix, sequencing calculation and concordance examination, evaluation methods such as fuzzy synthesis evaluation are used to ...

Uncertainty is an intrinsic feature of data containing the underlying information of reliability engineering realities. Randomness and fuzziness are two different type uncertainties although there is certain link between them. Cox’s PH (Proportional Hazards) models and Lawless and Thiagarajah’s CIF (Conditional Intensity Function) models addressed the random uncertainty in a very general format...

PURPOSE: The purpose of present paper is to compute the fuzzy reliability of the stainless steel utensil manufacturing unit for the constant failure and repair rates. The effect of variations of fuzzy reliability with time and system coverage factor for a set of failure and repair rates is also studied. METHODOLOGY/APPROACHThe mathematical model of Stainless Steel Utensil Manufacturing Unit has...