Consumer behaviour analysis represents an important field of study in marketing. Particularly strategy development for marketing and communications will be more focused and effective when marketers have an understanding of the motivations, behaviour and psychology of consumers. While materialism has been found to be one of the important elements in consumer behaviour, compulsive consumption rep...

This research reviews the current state of affairs in the fast-growing area of direct-to-consumer marketing of genetic tests. The authors identify the unique nature of genetic tests and the ensuing consumer vulnerability. They also present a comprehensive examination of the current legal environment and an empirical analysis of genetic testing companies’ online marketing practices. On the basis...

nima yoshij and badr shaker sayyab are two contemporary renowned poet in iran and iraq which using the concepts of the verious colors could show their own personal and social opinion at their poets. no doubt, personal experiences, litererary life and the political and social environment surrounding of each poet can affect the role of the colors in his poems. similar pretty or horrible incident ...

In the article the formal characterization of preference spaces [1] is given. As the preference relation is one of the very basic notions of mathematical economics [9], it prepares some ground for a more thorough formalization of consumer theory (although some work has already been done – see [17]). There was an attempt to formalize similar results in Mizar, but this work seems still unfinished...