نتایج جستجو برای: fmcg

تعداد نتایج: 370  

Journal: :Supply Chain Management 2021

Purpose The purpose of this paper is to explore the perceptions supply chain managers regarding elements that make up cyber risk management (CSCRM) and related level alignment, understand how organizations can deploy a CSCRM strategy goes beyond technical, internal functioning single companies moves dyad, create better alignment ultimately lead improved resilience. Design/methodology/approach A...

Journal: :Acta logistica 2022

The development of the retail market in Ukraine and world requires improvement methods models effective interaction supply demand chain for purchase goods daily demand. article presents an integrated method driven management at distribution stage FMCG (Fast moving consumer goods). influence end-consumers on functioning logistics system has been investigated. approach is based systems analysis, ...

Journal: :Journal of Business Research 2021

• We study the use of odd pricing in a luxury context (handbags and apparel). Odd appears to be managerial dominant practice context. Luxury managers more meaning than drop-off mechanism when setting prices. consider hundreds digit A large proportion consumers prefer Two samples prices indicate that (i.e., just below round number, for example €1495 vs. €1500) are used products. An analysis pric...

Journal: :Business prospects 2022

As the only luxury company in Fortune Global 500 list, Dior is far behind FMCG L’Oréal world’s most famous brand value appraisal agency Interbrand. However, superior to ranking. The difference between which due calculation basis. This paper analyzes basis of Interbrand and ranking by Gray Relation Analysis, finds that impact profits, assets, shareholders’ equity number employees on models signi...

Bikramjit Singh Mann Rashmi Aggarwal,

This study tries to investigate the difference in usage of sources of information by the consumers for FMCG products when they are segregated into homogeneous groups.  Mean value is calculated for each group which is ranked to identify the source of information more often used by each group. Further on, the one-way ANOVA (F-test) is performed on score values provided by the respondents to find ...

naser safaei, seyedehfatemeh Golrizgashti, shahnaz piroozfar,

Supply chain management is a set of used methods for the efficient integration of suppliers, manufacturers, warehouses, and sellers to response customer requirements to reduce system costs and to distribute products at the right place and right time. This study aims to identify and rank the supply chain damages using the analytic network process as a practical case in a fast moving consumer goo...

Journal: :International Journal of Business Research and Development 2012

Journal: :Journal of economics, finance and management studies 2023

The consumers in the Indian society are vastly influenced by religion, societal values, belief system, and rootedness core tradition. These values strongly embedded their sub conscious mind sub-culture. Keeping of need each set customers, several FMCG brands cautious about launching India. cosmetics personal care industry is one fastest growing consumer products sectors buying behaviour greatly...

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