Field research was conducted to identify the successes and limitations of three income generation projects in South India: a non-governmental organization (NGO) that produced handloom products; an NGO that produced baskets; and a cooperative that produced baskets. Interview data and financial statements were analyzed to determine the financial viability of the projects and benefits to workers. ...

The principal objectives in this paper are to compare and contrast marketing management practices for a longitudinal sample of 871 small and medium-sized enterprises (SMEs) in the Australian manufacturing sector that have embarked upon different development pathways; and to examine possible connections between SME growth and the choice of marketing management practices. The results indicate tha...

Introduction: Increasing pressure on available funds in health care section especially hospitals, enhances the need of analyzing different strategies in economic terms. One of the solutions for the optimal use of financial resources and potentials in hospitals and health care centers is using elements of the marketing mix. In this way we could make the best use of the resources...

According to the Institute of Marketing, marketing is the management process which identifies, anticipates and supplies customer requirements efficiently and profitably. Although at first sight this definition appears to confine the term to the activities of a marketing department, it actually implies something much wider. The management process refers not only to the internal organisation of m...

The academic literature is robust in terms of how organizations can improve its innovation, sales and new product development processes as well as its marketing management program. Yet very little has been written on the methods in which organizations can cultivate and develop future marketing leaders. With this as a background, the purpose of this research is twofold. It will first link the ov...

John R. Hauser is the Kirin Professor of Marketing, Massachusetts Institute of Technology, Sloan School of Management, 38 Memorial Drive, E56-314, Cambridge, MA 02142, (617) 253-2929, (617) 258-7597 fax. Duncan I. Simester is an Associate Professor of Marketing, Massachusetts Institute of Technology, Sloan School of Management, 38 Memorial Drive, E56-329, Cambridge, MA 02142. Birger Wernerfelt ...