Today, competition forces consumer goods manufacturers and retailers to differentiate from their competitors by specializing and by offering goods/services that are tailored towards one or more subgroups or segments of the market. Retailers understand that shoppers are heterogeneous in nature, that they possess different wants and needs and that it is impossible to satisfy them all. However, th...

This study considered the information presentation method to help the customers make a concept-articulation type of purchase. When customers follow the concept-articulation type of thinking, they only have vague requirements, and try to make a gradual clarification of what they want through the interaction with salesclerks and so forth. We constructed a system called S-Conart (Concept Articulat...

This study investigates the relationship between five consumer values (i.e., functional, social, hedonic, epistemic, and security) and their impact on the Intention to use Internet as a shopping channel within introductory Qatari online market. A modified version of Sheth et al.’s (1991) perceived value model was tested within an early stage Qatari online market and a questionnaire based survey...

The most basic manifestation of brand loyalty is repurchasing – making the same choice on next category occasion. This study tests to which extent stability contextual cues across purchase occasions affects repurchasing. We investigate these effects by analyzing a total 1.6 million pairs (i.e., two consecutive choices) 20,587 German and 23,036 British shoppers in three FMCG categories. find tha...

This paper aims to understand the determinants of Vietnamese shoppers’ perceived value and their shopping intention towards omnichannel. First, this examines factors affecting customers’ omnichannel identifies predictors these factors. Second, it association between retailing. In doing so, study utilizes quantitative research by means a survey 225 shoppers in electronics retail industry Ho Chi ...