Acceptance and Commitment Therapy (ACT) is a new development within behavioral therapy. Its goal is to promote psychological flexibility. Numerous studies show that suffering results when people attempt to avoid their inner experiences (experiential avoidance). This experiential avoidance often leads to rigid and inflexible behavior that also leads them to compromise their goals and what is imp...

This study aims to explain the effect of experiential marketing and emotional branding on customer loyalty at Starbucks Coffee Surabaya. research collection technique uses an interview system produces 240 samples with criteria Surabaya residents who have bought least once. type is explanatory research. data analysis SPSS. The results Sobel test state that mediation or intervention between exper...

While recent research indicates that experiential purchases lead to greater happiness than material (i.e., advantage), we have a limited understanding of when and why consumers prefer purchases. In this paper, address topic find consumers' feelings power play significant role in their preference for Across four experimental studies, using multiple manipulations stimuli, demonstrate high (vs. lo...

This paper describes an exploratory study related to the importance of character traits for marketing graduates. Marketing educators know the significance of knowledge acquisition and career skill development for their students, yet the area of character development has been mostly ignored. This study reports findings from a small sample of marketing students who provided perceptions of the imp...

This study aims to understand the impact of perceived values digital content marketing (DCM) on consumer’s experiential evaluations. It also explores evaluations brand loyalty, and mediating prior attitude relationship between customer’s loyalty. utilizes a quantitative method, surveying 290 respondents in context Vietnam. The initial phase this investigation is tested with pilot study. Several...

To understand the consumer is the prerequisite for the enterprise to enter the consumer market. With the market competition intensified, Traditional marketing strategy is difficult to achieve the expected goal of the enterprise. It needs new marketing theory to guide the market and satisfy the demand. In this paper, the sales of baking products are taken for an example in which 425 questionnair...

Understanding tourists’ future behavior is significant for local tourism profits. This paper aims to examine the interrelationships among experiential quality, tourist satisfaction, trust, sharing experience on social media, and extension effect. 796 responses were collected in 66th MGP (Macau Grand Prix) via questionnaires. The results reveal that four dimensions (physical environment access o...